“There are no nutrients in animal-based foods that are not better obtained from plant-based foods (with the unusual case of Vitamin B12).

 In general, the levels and types of proteins and fats in plant-based foods are more effective in creating health in humans than are the proteins and fats (saturated) in animal-based foods.”

        – Dr. T. Colin Campbell, Author of The China Study: The Most Comprehensive Study of Nutrition Ever Conducted


Single nutrients based approach does not carry much meaning when it comes to health. Over-emphasis on single nutrients (protein, calcium, etc.) only indicates a narrow view of the subject of health and nutrition. For overall sound health, it's important to consider whole food items.

Whole foods plant-based diet promotes good health: more and more of fruits and vegetables should be consumed in their raw form. Consumption of refined and processed food items should be minimized.

A diet comprising of a mixture or variety of whole plant-based foods will provide all the nutrients that our body needs (except for the unusual case of vitamin B12).

Animal-based foods also have the following characteristics:

  • no fiber,
  • high in fats, particularly saturated fat,
  • contain cholesterol,
  • acid forming,
  • high in (animal) proteins,
  • poor content of anti-oxidants,
  • relatively less amount of vitamins and minerals.

These factors promote the chances of chronic diseases in the long-run.

There is enough scientific evidence now available which shows that whole plant-based foods promote good health, whereas high intake of animal foods has been linked to chronic diseases in the long run. [Chronic diseases include multiple types of cancers, heart diseases, obesity and diabetes. Animal foods include meat and dairy products.]

We strongly recommend reading the book The China Study, for the reader to get a scientific perspective and the breadth of evidence available favouring a whole-foods plant based diet.

The China Study scientifically explores the linkage between diet, nutrition, health and disease and reveals facts which, very likely, you might never have come across earlier. Read it and uncover the truth yourself!!

It is important to remember that there is a lot of protein (and calcium as well) in non animal foods, protein that is healthy and does not cause damage to our body.

In The China Study, Dr. T. Colin Campbell presents scientific data, as available from numerous research studies, on the disease promoting factors associated with the consumption of milk and dairy products. We also recommend watching video, The Perils of Dairy, from renowned physician and lecturer John McDougall M.D. Watch it and uncover the truth!! Please visit the Resources section.


 “High animal protein intake increases metabolic acid, causing the body to draw calcium from the bones, weakening them and leading to osteoporosis and bone fractures.”

        – John Robbins, Author of The Food Revolution: How Your Diet Can Help Save Your Life and Our World




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